Distribution Analysis

Distribution analysis helps to determine producers’ shares of the market, sales volume, moreover helps to evaluate efficiency of price policy and to develop advanced methods of promotion.

Results of the research can be:
Numeral distribution evaluation (NND)
Out-of-stock level evaluation
Presented range of goods analysis
Merchandising quality evaluation
Distribution channel’s efficiency analysis
Find market players and their positions on the market
Efficiency of market and distribution services
Discover more efficient methods of trade network stimulation (sale promotion)

Data collection is made by the following methods: personal and in-depth interview with wholesale and retail trade representatives, retail trade audit, observation.




In accordance with a type of the research we implement the following
data collection methods:
Focus Group Discussion In Depth Interview
Mini Focus Group B2B Interview
Face to face Interview Phone Survey
Experts Interview Hall Tests
In-home Diary method
Observation Mystery shopping
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