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Consumer portrait

Knowledge about the consumer allows the company to better understand, what is the real need for the consumer, what is he dreaming about, his fears, wishes, needs and his guides in purchase decision making process. It is impossible to influence the feelings of the consumer and incentives of his behavior on the market without study of target audience.

The main goal of the research is evaluation of socio-psychological portrait of the consumer. On the behalf of this research, company determines their target group, which is segment or group of consumer segments, in order to concentrate company’s efforts on meeting consumer’s needs
Results of the research are:

•        Evaluation of the target audience of your products and products of your competitors
•        Evaluation of the demographic characteristics of the consumer
•        Evaluation of the socio-psychological portrait of the consumer
•    Evaluation of the product selection criteria, consumer expectations and preferences
•    Segmentation of the target audience by purchase power, style of the behavior
 
Qualitative methods (focus group discussion, in-depth interview, in home visits), as well as quantitative methods (phone or face-to-face surveys) are used for data collection.
 




In accordance with a type of the research we implement the following
data collection methods:
Focus Group Discussion In Depth Interview
Mini Focus Group B2B Interview
Face to face Interview Phone Survey
Experts Interview Hall Tests
In-home Diary method
Observation Mystery shopping
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