Competitors analysis

Competitors research. This is complex evaluation, that assumes usage of analytical data, experts evaluation, knowledge gained through observations and evaluation methods of market type. Depending on the goals, analysis can be made coherently or by stages. Moreover quantitative and qualitative assessment of competitive environment is made. Forming of market image involves assessment of the market in following directions:

In the frame of current research:

  • Companies identified, which can be or have a potential to be competitors;
  • The most important characteristics of the company producer are evaluated, that influence consumer selection process;
  • Companies are evaluated basing on following parameters (properties of the goods, trade mark status, packaging, price, advertisement, consumers, retailers, sales volume, market shares etc);
  • Strong and weak sides of market participants are evaluated;
  • Recommendations are made on the organization and conduction of the activities, associated with an increase in the competitiveness of the enterprise.

Results of the research are:

  • Conduction of the competitors complete list on given market;
  • Strengths evaluation of markets competition;
  • Comparative analysis of the market partisipants
  • Determination of the strength and weakness of each market participant;
  • Recommendations for the development of activities related to improving the competitiveness of enterprise.

Data collection is made through analysis of the secondary data, retail audit and consumer face to face survey.

In accordance with a type of the research we implement the following
data collection methods:
Focus Group Discussion In Depth Interview
Mini Focus Group B2B Interview
Face to face Interview Phone Survey
Experts Interview Hall Tests
In-home Diary method
Observation Mystery shopping
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