{"id":233,"date":"2019-03-12T08:36:08","date_gmt":"2019-03-12T08:36:08","guid":{"rendered":"http:\/\/defacto.uz\/?p=233"},"modified":"2019-05-30T06:32:04","modified_gmt":"2019-05-30T06:32:04","slug":"mystery-shopping","status":"publish","type":"post","link":"https:\/\/defacto.uz\/en\/metody-sbora-informatsii\/mystery-shopping\/","title":{"rendered":"Mystery shopping"},"content":{"rendered":"<p><\/p>\n<p>Mystery Shopping\u2013 is an assessment of the quality of service with the help of specially trained agents-&#8220;mystery shoppers&#8221; who behave like ordinary buyers. Mystery Shopping technique is a kind of hidden standardized observation and can be used in various business areas. As a result of Mystery Shopping research, the Customer receives an objective assessment of the activities of sales services, service, or other departments:<\/p>\n<p><strong>Subjective<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Difficulty of searching for a product or office<\/li>\n<li>Appearance of managers\/staff<\/li>\n<li>Attractiveness of the sales area<\/li>\n<li>Courtesy of managers, telephone operators or consultants<\/li>\n<li>Perseverance in the proposal of the product, the interest in the transaction<\/li>\n<li>Ability to convince and other factors that indirectly or directly affect the decision of a potential client.<\/li>\n<\/ul>\n<p><strong>Objective<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>The fact of inviting the client to the office or trading floor<\/li>\n<li>Waiting period for the consultant&#8217;s treatment in the trading room<\/li>\n<li>Use of promotional printed materials<\/li>\n<li>Correctness and completeness of the provided product information<\/li>\n<li>Correctness of the transaction<\/li>\n<li>Fact of offering additional services<\/li>\n<\/ul>\n<p>And many other important points of the sales or service process<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0When is Mystery Shopping needed?<\/strong><\/p>\n<ul>\n<li>If you are not satisfied with the performance of dealers or distributors<\/li>\n<li>If want to check the quality of work of your sales departments<\/li>\n<li>Advertising does not bring the desired result<\/li>\n<li>Competitors sell more<\/li>\n<li>Buyer leaves without buying<\/li>\n<li>Buyer bought the cheapest product, if there is a choice<\/li>\n<li>Client has not renewed the contract for the next year<\/li>\n<li>Buyer did not use additional services<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Mystery Shopping\u00a0(&#8220;\u0442\u0430\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c&#8221;) \u2013 \u044d\u0442\u043e \u043e\u0446\u0435\u043d\u043a\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u043d\u044b\u0445 \u0430\u0433\u0435\u043d\u0442\u043e\u0432-\u00ab\u0442\u0430\u0439\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439\u00bb<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,4],"tags":[],"_links":{"self":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts\/233"}],"collection":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":5,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"predecessor-version":[{"id":715,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts\/233\/revisions\/715"}],"wp:attachment":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}