{"id":317,"date":"2019-03-15T06:33:55","date_gmt":"2019-03-15T06:33:55","guid":{"rendered":"http:\/\/defacto.uz\/?p=317"},"modified":"2019-05-21T06:26:53","modified_gmt":"2019-05-21T06:26:53","slug":"shopper-insight","status":"publish","type":"post","link":"https:\/\/defacto.uz\/en\/uslugi\/shopper-insight\/","title":{"rendered":"Shopper Insight"},"content":{"rendered":"<p><\/p>\n<p>Consumer behavior in front of the counter, when choosing a product is subject to certain logic. It is important to understand what are the determining factors for the decision to purchase a particular product. Then the company will be able to influence the behavior of consumers through advertising, changes in packaging, holding various promotions and increase sales of its products.<\/p>\n<p>DE FACTO experts have extensive experience in conducting large-scale market research and the ability to reliably identify all the open and hidden factors that affect the behavior and choice of your consumers.<\/p>\n<p>The study is carried out both by observation and survey directly in retail outlets<\/p>\n<p><strong>Results of the study allow:<\/strong><\/p>\n<ul>\n<li>Determine the motivation for buying and choosing certain brands or products<\/li>\n<li>Determine the reaction and behavior of the consumer directly at the point of sale<\/li>\n<li>Identify how effective POS advertising, promotions, special offers, etc.<\/li>\n<li>Understand the importance of branding, packaging and merchandising when choosing a product by the consumer directly at the counter<\/li>\n<li>Understand the reason for choosing the brand of purchase and the brand rejected after considering the product<\/li>\n<li>The impact on buying is often difficult and even irrational. If it is significant, the decision-making process will be even more complex and not always clear to the market researcher or sales agent. However, there are a number of fundamentals of the impact on the purchase of the consumer, which can be identified with great certainty and use the results to increase sales<\/li>\n<\/ul>\n<p>The impact on buying is often difficult and even irrational. If it is significant, the decision-making process will be even more complex and not always clear to the market researcher or sales agent. However, there are a number of fundamentals of the impact on the purchase of the consumer, which can be identified with great certainty and use the results to increase sales\u00a0<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Consumer behavior in front of the counter, when choosing a product is subject to certain logic. It is important to understand what are the determining factors for the decision to purchase a particular product. Then the company will be able&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,16],"tags":[],"_links":{"self":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts\/317"}],"collection":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":2,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":654,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/posts\/317\/revisions\/654"}],"wp:attachment":[{"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/defacto.uz\/en\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}