A deep understanding of the client is necessary first of all in order to properly influence the client, while not forgetting to increase his satisfaction and loyalty. Consumer insight — is the true motivation of the consumer, his opinions, knowledge and ideas about the world. The product, built on the correct understanding of the consumer and his real needs, can significantly outperform competitors in terms of audience loyalty. A deep understanding of their customers can improve the effectiveness of the advertising campaign and any communication several times.

In particular, identifying consumer insight helps the company:

• develop a good product and make advertising that sells the product
• reach out to the consumer and draw his attention to the company’s product
• make the brand closer to the consumer
• explain to the consumer why the product is needed and how to use it in his daily life

The results of the study will answer the following questions:

• what do consumers pay attention to when choosing a product?
• what is missing for consumers in your product?
• how to improve the service and make the customer more satisfied?
• how to create a value proposition that will appeal to every consumer?

Data collection is carried out both by qualitative methods (quantitative survey, focus groups, in-depth interviews, In home visits) and quantitative methods (telephone, personal interviews)