Competitor analysis reveals the strengths and weaknesses of the main competitors. It gives the opportunity to identify the advantages of each player in the market, to study their strengths and features of the range and presence in the market.

In other words, market research of competitors allows you to identify weaknesses of your opponent in order to maximize the possible benefits of your company, adjust the strategic behavior in the market and predict further development.

Study of competitors. This is a comprehensive assessment, which involves the use of analytical data, expert assessments, information obtained in observations and methods of evaluation of the market type.    Depending on the goals, the analysis can be carried out sequentially or in separate stages. At the same time, quantitative and qualitative assessment of the competitive environment is carried out.   

This study:

• identifies companies that are actually or potentially can be attributed to competitors;
• identifies the most important characteristics of the enterprise for the consumer, underlying the choice of goods;
• evaluates the enterprises according to these parameters (product properties, brand prestige, packaging, price, advertising, consumers, suppliers, sales, market share, etc.).);
• identifies strengths and weaknesses of market participants;
• develops recommendations for the organization and implementation of activities related to improving the competitiveness of the enterprise.

The results of the study:

• drawing up a list of competitors in this market
• assessment of competitive strength in the market
• comparative analysis of market participants;
• identification of strengths and weaknesses of each market participant