Advertising monitoring is a necessary part of the control in the sphere of advertising campaign. Control of advertising allows you to verify its existence, compliance with the desired and the real state of its advertising, to be sure that the advertising is effective, and does not spoil the image of the advertiser.

Also, the advertising monitoring allows you to control the expenditure of the advertising budget in terms of the output of the entire planned volume and ensure the integrity of advertising distributors.

In addition, it is possible to monitor the advertising of competitors, their costs and coverage. This will allow you to estimate your costs in relation to the costs of competitors and measure SOS (Share of spendings) as well.

Why is the advertising monitoring required?

• control of the presence of advertising surfaces and their condition, as well as checking the result of the work of the staff – where they were placed, how well and successfully.
• control of advertising competitors. Based on this research, it is possible to determine the advantages and disadvantages of competitors, to respond to the action of competitors in time.

Currently, DE FACTO Agency monitors the following types of media:

• outdoor advertising monitoring
• press monitoring
• monitoring advertising in the subway
• indoor advertising monitoring
• monitoring of POS materials (posters, price tags, refrigeration equipment, decorated shelves, etc.)