The name of the product plays an important role in the promotion of the brand. The correct name helps the company to develop more successfully than competitors, facilitates the creation of the correct image of the product in the minds of consumers, helps to communicate the brand positioning more easily, increases the value of the product in the eyes of the consumer and save resources on its promotion.
Name testing allows to determine the most optimal variant of the name/brand of the product. Identify both positive and negative indicators and in particular measure:
- easy and correct pronunciation
- relationship with product and category
- attractiveness
- associative array
- memorability
- uniqueness
- compliance with price categories
- euphony
DE FACTO Agency has a unique method of testing both the concept of the product and its name. Along with testing the name, it is also possible to test the logo and trademark. The following criteria will be tested:
- attractiveness of the logo
- compliance with the brand name
- uniqueness, visibility of the brands among competitors
- color perception
- readability
- associative array
- compliance with the brand image
- product compliance
- price expectations
- ability to expand the line