Retail audit is a study conducted in retail outlets on the basis of a panel – a fixed sample consisting of different types of outlets. The basis of this research is the regular collection of data on prices, stocks, sales of different categories of products, as well as the availability of the product and promotional materials in retail outlets.
Audit allows determining both the position of its brands and the position of competitors in the market. As well as measuring and monitoring changes in market based on various metrics.
Retail audit gives opportunity to:
- Estimate the market volume (both in monetary and in-kind terms)
- Estimate the market volume by (types of packaging, flavoring varieties, content, volume and size)
- Estimate the amount of inventory in the retail network
- Assess the quality of distribution
- Identify the average and most common rates
- Identify the structure and potential of the market under study
- Understand regional differences in consumption
- Identify key players
- Determine the proportion of the shelf and evaluate merchandising
Providing databases on various product categories in a user-friendly software shell. Various report formats depending on the client’s requests (printed and electronic copies, including MS Excel, MS PowerPoint, MS Access)
In addition, it allows considering the general trends in the development of the market in terms of changes in its volume, structure, market share of various companies and their brands, the level of distribution and prices.
Reports on sales and analysis of the data can be obtained as monthly or bi – monthly, quarterly or semi-annually.
DЕFACTO marketing agency specialists have more than 12 years of experience in retail audit for more than 40 different categories of goods, both in Uzbekistan and in other Central Asian republics.