Evaluation of the effectiveness of the advertising company is designed to determine the final result, which is expressed in the coverage and level of awareness of the target audience, in changing the level of consumption of the advertised product groups, etc.
Evaluation of the effectiveness of advertising is one of the important stages of the entire advertising campaign, which allows to determine whether advertising has achieved its goal and what conclusions can be drawn from the advertising campaign
The results of this study will allow:
- evaluate the effectiveness of the companies
- choose the most effective advertising communications
- improve the efficiency of advertising activities of the enterprise
- increase the effectiveness of the advertising budget
This study includes:
- measuring the level of brand awareness
- measuring the level of commitment to the brand
- assessment of the degree of use of the advertised goods
- change the perception of the brand
- measuring the awareness of the advertising campaign
The study can be conducted in two stages (before, after the end of the advertising campaign).
In particular, the following questions will be answered:
- How many members of the target audience can spontaneously name (remember without prompting) the brand name. What are the competitive brands they can spontaneously name
- How many members of the target audience can remember the brand name after the prompt
- How many members of the target audience have seen/heard the brand advertisement
- Where have they seen/heard advertising of the brand.
- What is remembered from advertising.
- How many members of the target audience have bought the trademark.
- How many members of the target audience would like to buy a trademark in the future.
- How well your customers understand the message of your advertising campaign
- Did they like the advertisement or not