Brand image research is aimed at determining respondents’ perception of emotional and physical attributes of the brand. The strengths and weaknesses of the product, the position of the brand in a competitive environment are studied, each component of the image is studied in detail.

The study of the image of companies and brands is carried out with the active use of projective and associative techniques and special techniques aimed at identifying the deep aspects of consumer behavior and perception.

 The results of the study allow us to understand:

• perception of the brand image, its components and missing elements
• strengths and weaknesses of brand image perception
• which favorable impression creates the image of the brand or product in the minds of buyers
• to what extent the image corresponds to the values and attitudes of the target audience
• what is the difference between consumers’ opinion about the brand image and competing brands

These tasks are most effectively solved by a combination of qualitative and quantitative methods. In particular: focus groups, in-depth interviews, personal interviews, hall tests.

In addition, our experts use both native and adapted, proven, Western development.