The study of distribution allows assessing the qualitative and quantitative indicators of distribution. With the help of the study, you can evaluate both the distribution of your own products and the representation of competing companies. At the same time, these indicators can be compared both between cities and distributors/sales teams of the same city, but different areas.

The results of the study can be:

• Estimation of numerical distribution
• Assessment of the level of absence of goods on sale (out-of-stock)
• Analysis of the representation of the range
• Assessment of the quality of merchandising
• Analysis of the effectiveness of different distribution channels
• Determination of the average retail price
• Identification of all brands on the market
• Studies of the effectiveness of a sales force and distribution
• Estimation of shelf space volume in the product category (by faceting, by SKU)
• Identifying leader board players (by face, by SKU) in the product category
• Study of ways and volumes of advertising activity of players in the category: POS-materials, shelf location, promotions, additional equipment, etc.

A distribution study can be conducted once or periodically to assess performance over time.