Consumer behavior in front of the counter, when choosing a product is subject to certain logic. It is important to understand what are the determining factors for the decision to purchase a particular product. Then the company will be able to influence the behavior of consumers through advertising, changes in packaging, holding various promotions and increase sales of its products.

DE FACTO experts have extensive experience in conducting large-scale market research and the ability to reliably identify all the open and hidden factors that affect the behavior and choice of your consumers.

The study is carried out both by observation and survey directly in retail outlets

Results of the study allow:

• Determine the motivation for buying and choosing certain brands or products
• Determine the reaction and behavior of the consumer directly at the point of sale
• Identify how effective POS advertising, promotions, special offers, etc.
• Understand the importance of branding, packaging and merchandising when choosing a product by the consumer directly at the counter
• Understand the reason for choosing the brand of purchase and the brand rejected after considering the product
• The impact on buying is often difficult and even irrational. If it is significant, the decision-making process will be even more complex and not always clear to the market researcher or sales agent. However, there are a number of fundamentals of the impact on the purchase of the consumer, which can be identified with great certainty and use the results to increase sales

The impact on buying is often difficult and even irrational. If it is significant, the decision-making process will be even more complex and not always clear to the market researcher or sales agent. However, there are a number of fundamentals of the impact on the purchase of the consumer, which can be identified with great certainty and use the results to increase sales