Product testing is used to evaluate product performance with the help of consumers. In the process of product testing, the reactions of potential consumers to the product concept and taste properties are studied and analyzed if it is a food product. In particular, can be tested::

• color
• smell
• taste
• aftertaste
• other taste properties (acid, bitterness, fat and other)
• desire to consume the product on a regular basis

It is conducted to identify the benefits that the product gives to the consumer, and to compare the product with similar products of competitors.

The results of the study allow:

• understand the perception of the product by target respondents
• identify strong and weak characteristics of the product
• create a product that is superior in taste, the product of competitors

In this case, the estimated parameters will be those that are important for consumers in the tested category of goods or services.

DE FACTO experts are always ready to help in creating a questionnaire and testing conditions at the proper level, corresponding to the highest generally accepted international standards.