Many Uzbek and foreign companies with the help of our specialists have acquired new opportunities for making money, diversified their activities, and strengthened their position in the market.

Often, the cost of research is up to 1% of the total planned investment in the market. 1% for research is a guarantee that the remaining 99% will be successfully invested!

Market and competitor analysis is one of the most popular marketing researches. To gain and retain its place in the market, this study is objectively necessary and especially important where the level of competition is high.

One of the main goals of marketing research is to determine the market opportunities of the company. This is especially true when launching a new product on the market. This study is necessary to correctly assess and predict the size of the market, its growth potential and possible profit.

As part of the study, we can offer the following types of research:

Determining the size of the market and the share held by individual enterprises is the main task of market research. Is there a niche for a new product and what is the estimated volume of the market?

Knowledge of these indicators is necessary both to expand the market share of a particular company, and to launch a new product or brand on the market.

The results of this study are as follows: 

• Market size and volume (in physical and/or monetary terms);
• Shares of the product under study and competitors ‘ products in the market;
• Position of the product, and the company’s competitors in the market;
• At what retail price is optimal to position the product on the market;
• Whether there is a niche for a new product and what is its estimated volume.

Data collection is carried out by means of audit of retail outlets in order to determine the list of the main competing goods, their offers on the market, determination of retail prices and consumer survey.

Along with the assessment of the potential market for a new product, it is also recommended to conduct a survey among the potential audience in order to identify their reaction and attitude to the new product/brand