Any product/ service when launched on the market will be much more successful, with a more successful concept, as well as thoughtful packaging.

The product concept is a fundamental factor in choosing a regular brand for most products.

Having tested the concept / packaging on the target audience, you can get an objective idea of how successful the project will be and, if necessary, make certain adjustments, bringing it as close as possible to the requirements of the market and the wishes of consumers.

The results of testing the concept will help to understand:

• emotional and visual perception of the concept
• is the concept of trust
• identify strengths and weaknesses of the concept
• identify the compliance of design / package / name
• understand whether the concept stands out from the competition
• does the concept attract the attention of consumers
• does the concept under test correspond to the brand/product
• does the product concept meet consumer expectations
• how unique the product concept is to the consumer
• what information should the package contain
• what volume of packaging is best to use
• are consumers ready to buy the product in such a package

DE FACTO Agency has a unique method of testing both the concept of the product and its name.

Testing of product concepts is carried out using proven techniques and tools – primarily hall test. We use in-depth interviews and focus groups for operational preliminary testing of advertising concepts.

Package testing

According to experts, in more than half of the cases, consumers decide to buy directly at the point of sale, including under the influence of the appearance of the package, the attractiveness of the name, once seen advertising, etc. packaging, advertising that works 365 days a year.

When you order the test package is most interested in:

• evaluation of packaging prototypes
• evaluation of existing packaging
• choosing the best packaging option
• comparison of your product packaging with competitors’ packaging

For packaging testing, depending on the goals and objectives of the study, we use hall test and focus groups. The essence of packaging testing is that the respondents – consumers of your product or products of competitors (depending on the objectives of the study) evaluate the samples or layouts of packaging according to the specified criteria.