In-home visits – a home visit or interview at the place of residence. This method allows to record the behavior of people directly in their places of residence. It becomes preferable if the subject of the survey concerns such problems, which are more convenient to talk about in an informal environment, free from the influence of official or educational relations. Fixation is carried out using technical means.
Advantages of this method:
- direct connection of the researcher with the objects of study
- no intermediary links
- timeliness of information
This method covers many areas:
- product testing
- testing of positioning concepts
- relation to the product
- study the response to advertising